︎ART DIRECTION
︎VIDEO EDITING
︎ANIMATION

I The brief was to create cutting edge, contemporary TV channel branding. “DARE” is a channel aimed at young creatives; it is a platform for their self-expression. I wanted to make sure that the branding was simple and recognizable, so it would stand out among the other channels. Blender was used to create the logo and ident animation, all the other assets were compiled using After Effects. 

The end result was a set of three idents that clashed with neon, black and white backgrounds, edgy images and videos, bold typography, and 3D rendered shapes. The intention of this project was to create a channel that both the young creatives and their audience could identify with.