︎ART DIRECTION
︎BRANDING
︎COPYWRITING
︎STRATEGY

To address the gender gap in fitness, I developed Gym Mod, an interactive gym inspired by Summer Smith from "Rick and Morty." Traditional fitness centers often focus on adding more classes, equipment, and trainers, but I saw an opportunity to innovate by gamifying the gym experience.

Gym Mod targets a female audience seeking a fun and engaging fitness environment. By emphasizing enjoyment and gamification, it aims to counteract the uniformity and intimidation of traditional gyms, especially for women and beginners. This project creates a character-inspired sub-brand within the Warner Brothers franchise to fill a significant market gap.