HEALTH OVER PROFITS
SOCIAL CAMPAIGN
︎CREATIVE DIRECTION
︎ILLUSTRATION
︎COPYWRITING
CLIENT
Third Year - Final Major Project
University Project
"Health over Profits" is a campaign focused on exposing the concerning trend of pharmaceutical companies prioritizing profit over public health, particularly in the case of the recent Ozempic frenzy. While advancements in obesity treatment are important, this campaign emphasizes the urgent need for preventive measures.
The goal was to raise awareness and advocate for changes that address the root causes of obesity. By highlighting the ethical issues in the industry, the aim is to spark conversations and drive systemic change.
The goal was to raise awareness and advocate for changes that address the root causes of obesity. By highlighting the ethical issues in the industry, the aim is to spark conversations and drive systemic change.
With impactful graphics and posters, we are set to make a visual impact, capturing attention both on the streets and online. Through vibrant imagery and compelling messages, "Health over Profits" seeks to ignite awareness and advocacy, promoting a healthcare system that prioritizes health and well-being over financial gain.
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