︎BRANDING
︎PACKAGING

︎3D DESIGN

Project Brief

Create a premium product brand using produce from regions affected by the 2016-2017 earthquakes in central Italy to help raise funds and support local communities. The challenge was to develop a purposeful and beautiful design that balances luxury appeal with sustainability and social responsibility, while celebrating the unique cultural heritage of Le Marche region.

Design Approach

The brand identity draws inspiration from the legend of Miti, a mermaid from Le Marche folklore who waited endlessly for her love. This narrative became the foundation for a curious, natural, and rustic aesthetic that celebrates the region's connection to both land and sea. The hero illustration features a mermaid with sun rays breaking through her silhouette, referencing the brand's tagline "Premium Italian Gin from the land where the sun rises and sets"—a nod to Ancona's unique geographic position along the Adriatic coast.

The design balances modern minimalism with whimsical storytelling, using a refined color palette of Adriatic blue, white, black, and mustard yellow accents. Typography pairs elegant Engravers display type with clean Century Gothic for accessibility and contemporary appeal. The gin itself is crafted using essence of peach blossom from organic Valdaso peaches, Italian juniper, and 12 additional herbs from the region.

Deliverables

• Brand Identity & Logo - Illustrated mermaid mark with custom typography
• Packaging Design - Premium bottle labels with storytelling illustration
• Brand Guidelines - Color palette, typography system, photography style
• Marketing Materials - Promotional posters, merchandise designs
• Product Photography - Styled product visuals showcasing premium positioning

Tools

Adobe Illustrator, Photoshop, InDesign, Procreate, Blender

Outcome

A distinctive premium gin brand that successfully merges social purpose with luxury positioning, appealing to conscious consumers aged 30-45 who value sustainability, local craftsmanship, and products with meaningful stories. The design honors Le Marche's cultural heritage while creating a modern, market-ready brand with potential for expansion through seasonal flavors and special editions.