PLAYFULL
INTERACTIVE POSTER FOR “PLAYFULL” EXHIBITION︎ART DIRECTION
︎GRAPGIC DESIGN
︎MERCHANDISE
CLIENT
First Year
University Project
First Year
University Project
In this brief, we were asked to create an interactive advertising poster as well as marketing and merchandise material for Elly Thomas and Adam James's PlayFull exhibition. The exhibition features playfully constructed installations that consider the importance of play in our lives.
The focal point of my poster is a balloon with the handwritten word "PlayFull" on top of it, which, upon viewing in the app Artivive, shows a video of said balloon flying away. This campaign's tag line is “Get Blown Away” hinting at the interactive part of the poster and promoting the artist's works as mind-blowing.
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