PLAYFULL

INTERACTIVE POSTER FOR “PLAYFULL” EXHIBITION

︎ART DIRECTION
︎GRAPGIC DESIGN
︎MERCHANDISE

CLIENT

First Year
University Project

Project Brief

First-year university project to create an interactive advertising poster and supporting marketing materials for PlayFull, an exhibition by artists Elly Thomas and Adam James. The exhibition features playfully constructed installations exploring the importance of play in our lives.

Creative Approach

The campaign needed to capture the exhibition's spirit of childlike wonder and surprise while demonstrating the interactive, unexpected nature of the installations themselves. I wanted the marketing materials to mirror the exhibition experience—inviting audiences to engage rather than passively observe.

The focal point is deceptively simple: a balloon with the handwritten word "PlayFull" across it. The playful, informal typography reflects the exhibition's accessible, joyful tone. But the real magic happens through augmented reality—when viewed through the Artivive app, the balloon animates and floats away, transforming a static poster into an unexpected moment of delight.

Tools

Adobe Illustrator, Photoshop, Artivive

Campaign Tagline

"Get Blown Away" works on multiple levels—referencing the balloon's flight in the AR experience while promising that the exhibition itself will leave visitors amazed. The double meaning bridges the interactive poster concept with the artists' work.

Deliverables

Interactive Poster – Print design with embedded AR experience via Artivive
Art Direction – Playful visual language reflecting exhibition themes
Marketing Materials – Campaign assets maintaining consistent tone
Merchandise – Branded items extending the campaign identity

Outcome

An interactive campaign that practises what it promotes—using playful technology to surprise and engage audiences, giving them a taste of the wonder awaiting them at the exhibition.