WANDERLUST

HOTEL BRANDING CAMPAIGN

︎ADVERTISING
︎ART DIRECTION
︎COPYWRITING

In this project, I was tasked with developing a luxury hotel brand and a promotional campaign for it. One of the main focus points was to visually communicate the experience and feelings of a service before its launch. To address this brief, I came up with a brand identity based on the concept of “wanderlust,” the feeling of a strong desire to travel. 

"Wanderlust" is a pop-up hotel that changes its location seasonally while simultaneously promising an all-inclusive experience where you would be able to pay a single fee and your travel, stay, and food are covered by it. The campaign is targeted at people who are looking for an exciting way to spend their time off and get away from their busy city life without compromising their comfort.