https://nmw-design.com NMW Design Mon, 08 Dec 2025 16:27:27 +0000 https://nmw-design.com en https://nmw-design.com/Home Mon, 22 Jan 2024 18:43:02 +0000 NMW Design https://nmw-design.com/Home Creative&nbsp; &nbsp; /&nbsp; &nbsp; Graphic Designer&nbsp; &nbsp; /&nbsp; &nbsp; Tattoo Artist&nbsp; &nbsp; /&nbsp; &nbsp;Creative&nbsp; &nbsp; /&nbsp; &nbsp; Graphic Designer&nbsp; &nbsp; /&nbsp; &nbsp; Tattoo Artist&nbsp; &nbsp; /&nbsp; &nbsp;Creative&nbsp; &nbsp; /&nbsp; &nbsp; Graphic Designer&nbsp; &nbsp; /&nbsp; &nbsp; Tattoo Artist&nbsp; &nbsp; /&nbsp; &nbsp; Creative&nbsp; &nbsp; /&nbsp; &nbsp; Graphic Designer&nbsp; &nbsp; /&nbsp; &nbsp; Tattoo Artist&nbsp; &nbsp; /&nbsp; &nbsp; Creative&nbsp; &nbsp; /&nbsp; &nbsp; Graphic Designer&nbsp; &nbsp; /&nbsp; &nbsp; Tattoo Artist&nbsp; &nbsp; /&nbsp; &nbsp;Creative&nbsp; &nbsp; /&nbsp; &nbsp; Graphic Designer&nbsp; &nbsp; /&nbsp; &nbsp; Tattoo Artist&nbsp; &nbsp; /&nbsp; &nbsp;Creative&nbsp; &nbsp; /&nbsp; &nbsp; Graphic Designer&nbsp; &nbsp; /&nbsp; &nbsp; Tattoo Artist&nbsp; &nbsp; /&nbsp; &nbsp; Creative&nbsp; &nbsp; /&nbsp; &nbsp; Graphic Designer&nbsp; &nbsp; /&nbsp; &nbsp; Tattoo Artist&nbsp; &nbsp; /&nbsp; &nbsp; <img width="6962" height="1780" width_o="6962" height_o="1780" data-src="https://freight.cargo.site/t/original/i/fbaa3b07b8ec72ace211367b147b79911c616c7cb71696e2891c1d269306263d/nmw--design-logo.png" data-mid="210769874" border="0" src="https://freight.cargo.site/w/1000/i/fbaa3b07b8ec72ace211367b147b79911c616c7cb71696e2891c1d269306263d/nmw--design-logo.png" /> ABOUT PROJECTS https://nmw-design.com/About Fri, 19 Jan 2024 20:01:14 +0000 NMW Design https://nmw-design.com/About Hi there! My name is Natalia, I’m a Multidisciplinary Creative and a Tattoo artist based in Hertfordshire/London. My projects contain a mix of Art Direction, Graphic Design &amp; Illustration. Big influence in my work derives from my passion for tattooing. I believe there is a really compelling element to the process of collaborating with a client to create a work of art and then transferring it into their permanent and personal ornament.&nbsp; Do you have a project in mind or want to say hello? Get in touch!&nbsp; ︎ Natalia Malgorzata Wojciechowska For business enquiries: hello.nmw.design@gmail.com Open to: ︎︎︎Art Direction ︎︎︎Creative Direction ︎︎︎ Web Design︎︎︎Editorial Illustration/Design ︎︎︎Branding Commisions ︎︎︎Collaboration ︎︎︎HOME ︎︎︎PROJECTS https://nmw-design.com/Design Fri, 19 Jan 2024 19:29:34 +0000 NMW Design https://nmw-design.com/Design &nbsp; &nbsp;<img width="6962" height="1780" width_o="6962" height_o="1780" data-src="https://freight.cargo.site/t/original/i/d0766611bcc15472a01125e350fd0c17f1c8f6044e41142522f4e0cb41e20f99/nmw--design-logo.png" data-mid="210769648" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/d0766611bcc15472a01125e350fd0c17f1c8f6044e41142522f4e0cb41e20f99/nmw--design-logo.png" /> Check out my latest work! <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/5069f05f9906d81d563ff1863e9f61c382bbbde184c3211d719215bd21701bb4/IMG_0949.jpg" data-mid="241561969" border="0" alt="MONSTERA INK STUDIO - BRANDING &amp; WEB DESIGN" data-caption="MONSTERA INK STUDIO - BRANDING &amp; WEB DESIGN" src="https://freight.cargo.site/w/1000/i/5069f05f9906d81d563ff1863e9f61c382bbbde184c3211d719215bd21701bb4/IMG_0949.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/772ff57d6f7386da999a20821d85edabb13fb0226f340526050ad28b3128d274/fence-banner-ver-2.png" data-mid="212720324" border="0" alt="HEALTH OVER PROFITS - SOCIAL CAMPAIGN" data-caption="HEALTH OVER PROFITS - SOCIAL CAMPAIGN" src="https://freight.cargo.site/w/1000/i/772ff57d6f7386da999a20821d85edabb13fb0226f340526050ad28b3128d274/fence-banner-ver-2.png" /> <img width="1227" height="912" width_o="1227" height_o="912" data-src="https://freight.cargo.site/t/original/i/9ece0f2475d2ee8ffe59e6cb6c5b58f465414b27f0b8a62df1eef03997a40aa9/Screenshot-2024-02-19-032247.png" data-mid="212720041" border="0" alt="GIFFGAFF REFURBISHED - PR CAMPAIGN " data-caption="GIFFGAFF REFURBISHED - PR CAMPAIGN " src="https://freight.cargo.site/w/1000/i/9ece0f2475d2ee8ffe59e6cb6c5b58f465414b27f0b8a62df1eef03997a40aa9/Screenshot-2024-02-19-032247.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/77fe4032dca24f0438d8eaa24661fd2abbd35b42ddd5131e9a12ce2c23a1a41e/Street_Billboard_Mockup.png" data-mid="210766785" border="0" alt="GYM MODE - CHARACTER INSPIRED SPACE BRANDING" data-caption="GYM MODE - CHARACTER INSPIRED SPACE BRANDING" src="https://freight.cargo.site/w/1000/i/77fe4032dca24f0438d8eaa24661fd2abbd35b42ddd5131e9a12ce2c23a1a41e/Street_Billboard_Mockup.png" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/6e6c42705676f19692b4405fa8d3194a2bb8c74e37efb29ed0cbd947b53c8767/Sticker-Pack.png" data-mid="202487796" border="0" alt="WANDERLUST - HOTEL BRANDING" data-caption="WANDERLUST - HOTEL BRANDING" src="https://freight.cargo.site/w/1000/i/6e6c42705676f19692b4405fa8d3194a2bb8c74e37efb29ed0cbd947b53c8767/Sticker-Pack.png" /> <img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/3163db7b6af66ed2b528a136c6167e96432232593ca2d3335cdd1ccabc7e546d/streetposters-SIP.png" data-mid="210766794" border="0" alt="GRAVESON - SPACE BRANDING" data-caption="GRAVESON - SPACE BRANDING" src="https://freight.cargo.site/w/1000/i/3163db7b6af66ed2b528a136c6167e96432232593ca2d3335cdd1ccabc7e546d/streetposters-SIP.png" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/6576c2d99a101f22750fd166c9a9641e6a611da529b1a32a38170eae372d3d66/Samsung-Galaxy-S21-Ultra.png" data-mid="202245233" border="0" alt="FAYTE- WEBDESIGN" data-caption="FAYTE- WEBDESIGN" src="https://freight.cargo.site/w/1000/i/6576c2d99a101f22750fd166c9a9641e6a611da529b1a32a38170eae372d3d66/Samsung-Galaxy-S21-Ultra.png" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/787e2ddb111cd577a89c0bdd094c15a50739eb99483ea2e25a5bdd4c09a09fc1/bottle-render-edit-4.jpg" data-mid="242137850" border="0" alt="MITI - PREMIUM GIN BRANDING &amp; PACKAGING" data-caption="MITI - PREMIUM GIN BRANDING &amp; PACKAGING" src="https://freight.cargo.site/w/1000/i/787e2ddb111cd577a89c0bdd094c15a50739eb99483ea2e25a5bdd4c09a09fc1/bottle-render-edit-4.jpg" /> <img width="2500" height="1750" width_o="2500" height_o="1750" data-src="https://freight.cargo.site/t/original/i/8e7c7d9fb9d6d2254c5c628e73fa754d602ecffc7a1b555ca0efe35c1cfb52b9/coaster-1.png" data-mid="202245232" border="0" alt="SCHRODINGER'S CRAFT - PACKAGING" data-caption="SCHRODINGER'S CRAFT - PACKAGING" src="https://freight.cargo.site/w/1000/i/8e7c7d9fb9d6d2254c5c628e73fa754d602ecffc7a1b555ca0efe35c1cfb52b9/coaster-1.png" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/106f2cb3baa03ea9c2e02a5e7d64a7ce597f97c2e8e26e909892679f247b0fe0/DSC_0113.jpg" data-mid="202245234" border="0" alt="PAPERCUT - SELF PUBLICATION" data-caption="PAPERCUT - SELF PUBLICATION" src="https://freight.cargo.site/w/1000/i/106f2cb3baa03ea9c2e02a5e7d64a7ce597f97c2e8e26e909892679f247b0fe0/DSC_0113.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/33f7be5103d7d454fc255f71468009fb909d7f30ae2bfabbb8b4cd6abd2b1160/IMG_4400.jpg" data-mid="210766812" border="0" alt="PROCLAMATION - SELF PUBLICATION" data-caption="PROCLAMATION - SELF PUBLICATION" src="https://freight.cargo.site/w/1000/i/33f7be5103d7d454fc255f71468009fb909d7f30ae2bfabbb8b4cd6abd2b1160/IMG_4400.jpg" /> <img width="1524" height="842" width_o="1524" height_o="842" data-src="https://freight.cargo.site/t/original/i/bc9a30431aa0e7aab1bad727f0274d7d393f4196fe509ea0ec92aaa4f473cf2e/7.png" data-mid="210766841" border="0" alt="DARE - TV IDENTS" data-caption="DARE - TV IDENTS" src="https://freight.cargo.site/w/1000/i/bc9a30431aa0e7aab1bad727f0274d7d393f4196fe509ea0ec92aaa4f473cf2e/7.png" /> ︎︎︎HOME https://nmw-design.com/MONSTERA-INK Fri, 28 Nov 2025 10:36:43 +0000 NMW Design https://nmw-design.com/MONSTERA-INK MONSTERA INKPLACE BRANDING &amp; WEB DESIGN ︎ART DIRECTION︎BRANDING ︎WEB DESIGN CLIENT Monstera Ink Studio Project Brief Complete branding and digital design for Monstera Ink, a tranquil tattoo and piercing studio in Romford, London. The studio brings together international artists specializing in diverse styles—from realism and portraiture to horror, therapeutic tattoos, and fine line work—while offering trauma-informed care in a calm, welcoming environment. Design Approach The brand identity balances elegance with edge—sophisticated enough to appeal to clients seeking fine art tattoos, while maintaining the authentic, artistic energy of tattoo culture. The monogram logo is both modern and timeless, with the ink droplet detail subtly referencing the craft. Typography choices combine classic serif elements with contemporary layouts, while the color palette of black, white, and selective accent colors (gold/copper) conveys premium quality. The Monstera plant reference in the name inspired organic, growth-oriented design elements while maintaining clean, professional presentation suitable for a trauma-informed, welcoming studio environment. Deliverables Logo &amp; Brand Identity - Custom monogram, multiple variations&nbsp; Print Materials - Business cards, gift vouchers with custom illustrations, event posters Environmental Design - Exterior vinyl signage, A-board street signage Website Design - Full responsive site including booking system, artist profiles, gallery, and services pages Social Media Graphics - Templates and promotional content maintaining brand consistency ToolsAdobe Illustrator, Photoshop, Adobe Express, Procreate, Figma OutcomeA cohesive, minimalist brand identity that positions Monstera Ink as Romford's premier destination for high-quality tattoos and piercings, successfully uniting diverse artistic styles under one refined, welcoming brand. <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/5069f05f9906d81d563ff1863e9f61c382bbbde184c3211d719215bd21701bb4/IMG_0949.jpg" data-mid="241241060" border="0" src="https://freight.cargo.site/w/1000/i/5069f05f9906d81d563ff1863e9f61c382bbbde184c3211d719215bd21701bb4/IMG_0949.jpg" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/08e2a18cdd9917970c2dda0a356023a46bcfe745fcd5615f0030e96bcc13651f/IMG_6673.png" data-mid="241231924" border="0" src="https://freight.cargo.site/w/1000/i/08e2a18cdd9917970c2dda0a356023a46bcfe745fcd5615f0030e96bcc13651f/IMG_6673.png" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/564f6e637ac17dbe6b92846e51fbc7b0684a4800b688fe1a42362a5d91e41cd1/IMG_1354.jpeg" data-mid="241241104" border="0" src="https://freight.cargo.site/w/1000/i/564f6e637ac17dbe6b92846e51fbc7b0684a4800b688fe1a42362a5d91e41cd1/IMG_1354.jpeg" /> <img width="1439" height="998" width_o="1439" height_o="998" data-src="https://freight.cargo.site/t/original/i/2197ed741810514e4446cdcad4c1c34f0d59a715eb6f48fbc06dc56928241b32/Untitled-2.png" data-mid="241242353" border="0" src="https://freight.cargo.site/w/1000/i/2197ed741810514e4446cdcad4c1c34f0d59a715eb6f48fbc06dc56928241b32/Untitled-2.png" /> <img width="1551" height="1080" width_o="1551" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a4f1a83afaacf907e24352b192040a97b2f6597a221410af1cb58838e2c7395c/Untitled-4.png" data-mid="241242315" border="0" src="https://freight.cargo.site/w/1000/i/a4f1a83afaacf907e24352b192040a97b2f6597a221410af1cb58838e2c7395c/Untitled-4.png" /> <img width="1439" height="1351" width_o="1439" height_o="1351" data-src="https://freight.cargo.site/t/original/i/0819e339ed2813a21d7b4acd8c796590494c8b98c296e2e26f51f8b4709915a4/landing-page.png" data-mid="241561462" border="0" src="https://freight.cargo.site/w/1000/i/0819e339ed2813a21d7b4acd8c796590494c8b98c296e2e26f51f8b4709915a4/landing-page.png" /> <img width="1437" height="1352" width_o="1437" height_o="1352" data-src="https://freight.cargo.site/t/original/i/de96ee12ff4a51948a7b0339b4ced90fc25136d1efd8d43b5a071c8a523b2ff5/about-monstera.png" data-mid="241561457" border="0" src="https://freight.cargo.site/w/1000/i/de96ee12ff4a51948a7b0339b4ced90fc25136d1efd8d43b5a071c8a523b2ff5/about-monstera.png" /> <img width="1438" height="1348" width_o="1438" height_o="1348" data-src="https://freight.cargo.site/t/original/i/5e47d261df1ce957d5ab5b27aa937726048642ffad5d14d835fe3abc9cb2f0ba/Screenshot-2025-12-08-153021.png" data-mid="241561439" border="0" src="https://freight.cargo.site/w/1000/i/5e47d261df1ce957d5ab5b27aa937726048642ffad5d14d835fe3abc9cb2f0ba/Screenshot-2025-12-08-153021.png" /> <img width="1436" height="1353" width_o="1436" height_o="1353" data-src="https://freight.cargo.site/t/original/i/c243ea18d3b871e4f02a5a4afd59839c7e39f15ab2a892ba8b604bdb60779f09/piercing.png" data-mid="241561440" border="0" src="https://freight.cargo.site/w/1000/i/c243ea18d3b871e4f02a5a4afd59839c7e39f15ab2a892ba8b604bdb60779f09/piercing.png" /> <img width="1434" height="1326" width_o="1434" height_o="1326" data-src="https://freight.cargo.site/t/original/i/549b3ae48832a0c7538d35340e4a41ece31bf98673c773edf1b5ac49f7d6fe7a/jewellery.png" data-mid="241561442" border="0" src="https://freight.cargo.site/w/1000/i/549b3ae48832a0c7538d35340e4a41ece31bf98673c773edf1b5ac49f7d6fe7a/jewellery.png" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/52f94172ffbeb82652aa49d023aa0484f1a6613e23812e1c0610e841b2a52ad9/IMG_6696.png" data-mid="241265550" border="0" src="https://freight.cargo.site/w/1000/i/52f94172ffbeb82652aa49d023aa0484f1a6613e23812e1c0610e841b2a52ad9/IMG_6696.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/acd717364f7ed41224a578d9089e3f9ad6919db32befbd25d2edec91ba29cad2/IMG_6685.png" data-mid="241561897" border="0" src="https://freight.cargo.site/w/1000/i/acd717364f7ed41224a578d9089e3f9ad6919db32befbd25d2edec91ba29cad2/IMG_6685.png" /> <img width="3500" height="3500" width_o="3500" height_o="3500" data-src="https://freight.cargo.site/t/original/i/c6f39c86c61e40f57ea3d8f83d5051ca5bc0a5972839bdd95a0dca28afe40b32/IMG_6672.png" data-mid="241561896" border="0" src="https://freight.cargo.site/w/1000/i/c6f39c86c61e40f57ea3d8f83d5051ca5bc0a5972839bdd95a0dca28afe40b32/IMG_6672.png" /> ︎︎︎BACK ︎︎︎HOME NEXT︎︎︎ https://nmw-design.com/Health-Over-Profits Tue, 11 Jun 2024 18:13:59 +0000 NMW Design https://nmw-design.com/Health-Over-Profits HEALTH OVER PROFITSSOCIAL CAMPAIGN&nbsp; ︎CREATIVE DIRECTION︎ILLUSTRATION ︎COPYWRITING CLIENT Third Year - Final Major ProjecUniver Project Brief University Final Major Project addressing the medicalization of weight loss and the growing pharmaceutical industry's exploitation of the obesity epidemic. The campaign exposes the concerning trend of companies like Novo Nordisk prioritizing profit over public health, particularly through the Ozempic frenzy. While advancements in obesity treatment are crucial, the project emphasizes the urgent need to address root causes through preventive measures rather than pharmaceutical solutions alone. Design Approach The campaign employs "Neon Psychedelia" as its visual language—a bold, vibrant aesthetic that disrupts conventional health communication design. The deliberately intense color palette (hot pink, electric yellow, cyan, purple) with spray paint textures creates an intentionally jarring visual experience that mirrors the unsettling reality of profit-driven healthcare. Custom illustrations transform weight-loss medication into psychedelic imagery, symbolizing how these drugs are being marketed as "magic solutions." The distorted, chaotic typography reflects the distorted priorities of an industry that commodifies health. This provocative approach cuts through the polished, clinical aesthetics typically used by pharmaceutical companies, demanding attention and sparking uncomfortable but necessary conversations about healthcare ethics. DeliverablesCampaign Identity - Bold typographic system and neon color palette Illustration Series - Custom psychedelic artwork critiquing pharmaceutical marketing Street Posters - Large-format awareness campaign materials for public spaces Digital Graphics - Social media content designed for maximum impact and shareability Copywriting - Campaign messaging and calls to action Media Coverage Mock-up - Conceptual press feature demonstrating campaign reachTools Adobe Illustrator, Photoshop, InDesign, Procreate, Risograph Outcome A visually disruptive campaign that challenges the pharmaceutical industry's approach to obesity treatment, successfully using provocative design to spark important conversations about healthcare priorities, body image, and the ethics of profit-driven medicine. The bold aesthetic ensures the message cannot be ignored, advocating for systemic change that prioritizes genuine health and well-being over financial gain. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2d32af25545fb85e1964a7ba6e738c597dd407230b36a85f730a75ea393148d8/fence-banner-ver-2.png" data-mid="212720867" border="0" src="https://freight.cargo.site/w/1000/i/2d32af25545fb85e1964a7ba6e738c597dd407230b36a85f730a75ea393148d8/fence-banner-ver-2.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/071eddf0817c74877bdb3e85919fbb4128561d697a753ca20bab2324e48eaa2d/Posters_on_Fence_Mockup_1.jpg" data-mid="212720871" border="0" src="https://freight.cargo.site/w/1000/i/071eddf0817c74877bdb3e85919fbb4128561d697a753ca20bab2324e48eaa2d/Posters_on_Fence_Mockup_1.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/df5ea356929b4ff63ef2cb6831cacd8dbb6f2e1318ef58138761f5c87f5d4a0c/tshirt-mockup.png" data-mid="212721344" border="0" src="https://freight.cargo.site/w/1000/i/df5ea356929b4ff63ef2cb6831cacd8dbb6f2e1318ef58138761f5c87f5d4a0c/tshirt-mockup.png" /> <img width="1443" height="1129" width_o="1443" height_o="1129" data-src="https://freight.cargo.site/t/original/i/c484185fcde5316ffa66a10d2f44ee3d0004ea3e4dcb94345778482bf74e1295/It-s-Nice-That-Article-mockup.png" data-mid="212721348" border="0" src="https://freight.cargo.site/w/1000/i/c484185fcde5316ffa66a10d2f44ee3d0004ea3e4dcb94345778482bf74e1295/It-s-Nice-That-Article-mockup.png" /> <img width="3400" height="3400" width_o="3400" height_o="3400" data-src="https://freight.cargo.site/t/original/i/030407290a9e6619d7f8c11bec1a2bced219c82d9029a0eda7ef90e36f43677f/poster-mockup-3.jpg" data-mid="212720872" border="0" src="https://freight.cargo.site/w/1000/i/030407290a9e6619d7f8c11bec1a2bced219c82d9029a0eda7ef90e36f43677f/poster-mockup-3.jpg" /> <img width="1534" height="2048" width_o="1534" height_o="2048" data-src="https://freight.cargo.site/t/original/i/3a3f9f7f1b0e74a6420c966673a36d2f355db7c7542e5bac41ff0b7ff0c81393/wall-mural-ver-4.jpg" data-mid="212721859" border="0" src="https://freight.cargo.site/w/1000/i/3a3f9f7f1b0e74a6420c966673a36d2f355db7c7542e5bac41ff0b7ff0c81393/wall-mural-ver-4.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/78b4a6704e5d651a339c2ee9dccd9f9e36976a8af5f2c0d79e68d2164014bc68/posters-on-the-fence.jpg" data-mid="212721854" border="0" src="https://freight.cargo.site/w/1000/i/78b4a6704e5d651a339c2ee9dccd9f9e36976a8af5f2c0d79e68d2164014bc68/posters-on-the-fence.jpg" /> <img width="2312" height="2680" width_o="2312" height_o="2680" data-src="https://freight.cargo.site/t/original/i/f0af04deb5b00469aa3931b8a5f955ef86f31c20608e0eab618e46b4b0a63a39/bilboard-ver-2.png" data-mid="212721493" border="0" src="https://freight.cargo.site/w/1000/i/f0af04deb5b00469aa3931b8a5f955ef86f31c20608e0eab618e46b4b0a63a39/bilboard-ver-2.png" /> ︎︎︎BACK ︎︎︎HOME NEXT︎︎︎ https://nmw-design.com/Embrace-Imperfections Mon, 10 Jun 2024 14:31:52 +0000 NMW Design https://nmw-design.com/Embrace-Imperfections EMBRACE IMPERFECTIONS &nbsp; PR CAMPAIGN FOR GIFFGAFF ︎PR ︎CREATIVE DIRECTION&nbsp; ︎GRAPHIC DESIGN CLIENT Third YearD&amp;AD New Blood Entry Project Brief D&amp;AD New Blood 2024 competition entry for GiffGaff. The challenge: make GiffGaff the go-to destination for refurbished phones. Rather than downplaying the typical flaws of refurbished devices, we chose to celebrate them—transforming imperfections into desirable, personalised features. Design Approach Inspired by kintsugi, the Japanese art of repairing broken objects with gold to highlight their history and resilience, we developed a campaign that reframes refurbished phone imperfections as unique character. The concept positions scratches and wear as opportunities for customisation rather than flaws to hide. The campaign targeted students and young professionals seeking affordable, sustainable tech choices—an audience that values individuality and eco-conscious consumption over pristine, mass-produced devices. ToolsAdobe Illustrator, Photoshop, InDesign, Procreate Campaign Elements Pop-up Event – Central London activation featuring Slawn, Nigerian-British artist known for provocative spray paint work, customising and repairing phones live into one-of-a-kind artworksKintsugi Phone Repair Kit – First-ever DIY kit for consumers to embrace and beautify their device imperfections, initially gifted to influencers and celebrities, later available at accessible price points"Fixing London" Installation – Street-level activations decorating cracks and flaws in urban environments, designed to capture attention from passersby and generate organic media coverage Deliverables Campaign identity, social media assets, print advertising, product packaging, event branding, environmental graphics, merchandise Outcome A non-aggressive, culturally relevant PR campaign connecting refurbished phones with self-expression and sustainability—shifting perception from "budget compromise" to "conscious, stylish choice." Collaboration with Isabella Tillman &amp; Pedro Carvalho <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a7774b1f9e678fc9a39a03d361e0c1fa418f3631687c766c344c1e12f6b7e57/insatgram.png" data-mid="212728228" border="0" src="https://freight.cargo.site/w/1000/i/0a7774b1f9e678fc9a39a03d361e0c1fa418f3631687c766c344c1e12f6b7e57/insatgram.png" /> <img width="1664" height="1269" width_o="1664" height_o="1269" data-src="https://freight.cargo.site/t/original/i/42a8bf27315b7fa6617e55f51cc7f2cf12fcd65917c2838dd361af4273051c23/dazed-new.png" data-mid="212628073" border="0" src="https://freight.cargo.site/w/1000/i/42a8bf27315b7fa6617e55f51cc7f2cf12fcd65917c2838dd361af4273051c23/dazed-new.png" /> <img width="647" height="882" width_o="647" height_o="882" data-src="https://freight.cargo.site/t/original/i/9a14fe09042e46c6337f9685047654d9117803c641e6e5d1417e7ea4c2a9646f/Screenshot-2024-02-19-023849.png" data-mid="212628082" border="0" src="https://freight.cargo.site/w/647/i/9a14fe09042e46c6337f9685047654d9117803c641e6e5d1417e7ea4c2a9646f/Screenshot-2024-02-19-023849.png" /> <img width="1147" height="644" width_o="1147" height_o="644" data-src="https://freight.cargo.site/t/original/i/9bc703b80e47e664b54000cc1b6d174056deb28f24b05a3be6df24cd3328f0bb/Screenshot-2024-06-10-155032.png" data-mid="212631204" border="0" src="https://freight.cargo.site/w/1000/i/9bc703b80e47e664b54000cc1b6d174056deb28f24b05a3be6df24cd3328f0bb/Screenshot-2024-06-10-155032.png" /> <img width="1146" height="644" width_o="1146" height_o="644" data-src="https://freight.cargo.site/t/original/i/588d990a15d86c3c3aa3711f3385baecbe19594576eaa114ed9ed5aa1ed6a7f8/Screenshot-2024-06-10-155048.png" data-mid="212631206" border="0" src="https://freight.cargo.site/w/1000/i/588d990a15d86c3c3aa3711f3385baecbe19594576eaa114ed9ed5aa1ed6a7f8/Screenshot-2024-06-10-155048.png" /> <img width="1144" height="643" width_o="1144" height_o="643" data-src="https://freight.cargo.site/t/original/i/42bcbc229bc0d73bb3989210aec4d4896b37b2bea2e210ad61b8d01a6e5cd174/Screenshot-2024-06-10-155105.png" data-mid="212631207" border="0" src="https://freight.cargo.site/w/1000/i/42bcbc229bc0d73bb3989210aec4d4896b37b2bea2e210ad61b8d01a6e5cd174/Screenshot-2024-06-10-155105.png" /> <img width="1147" height="646" width_o="1147" height_o="646" data-src="https://freight.cargo.site/t/original/i/0286c00907f96f7159ff7a1b7bbf35e6f59f50ced6a2e4645dd47992200af2d1/Screenshot-2024-06-10-155128.png" data-mid="212631209" border="0" src="https://freight.cargo.site/w/1000/i/0286c00907f96f7159ff7a1b7bbf35e6f59f50ced6a2e4645dd47992200af2d1/Screenshot-2024-06-10-155128.png" /> <img width="1146" height="648" width_o="1146" height_o="648" data-src="https://freight.cargo.site/t/original/i/c7f9d54b628ada5113c39862ebd5c0ce797fb2664cf2cb367f93b6c4edf0a5eb/Screenshot-2024-06-10-155146.png" data-mid="212631210" border="0" src="https://freight.cargo.site/w/1000/i/c7f9d54b628ada5113c39862ebd5c0ce797fb2664cf2cb367f93b6c4edf0a5eb/Screenshot-2024-06-10-155146.png" /> <img width="1142" height="646" width_o="1142" height_o="646" data-src="https://freight.cargo.site/t/original/i/41fe95900fbecfba62bae2a1e6331fbe94187da2d03a7d2a6564898ee054ed69/Screenshot-2024-06-10-155211.png" data-mid="212631211" border="0" src="https://freight.cargo.site/w/1000/i/41fe95900fbecfba62bae2a1e6331fbe94187da2d03a7d2a6564898ee054ed69/Screenshot-2024-06-10-155211.png" /> <img width="1147" height="642" width_o="1147" height_o="642" data-src="https://freight.cargo.site/t/original/i/e4b0e6688a71739384189e6bdf71f715866f7dd29ab32558018fe92ab96cb2fc/Screenshot-2024-06-10-155227.png" data-mid="212631212" border="0" src="https://freight.cargo.site/w/1000/i/e4b0e6688a71739384189e6bdf71f715866f7dd29ab32558018fe92ab96cb2fc/Screenshot-2024-06-10-155227.png" /> <img width="1145" height="642" width_o="1145" height_o="642" data-src="https://freight.cargo.site/t/original/i/4f65d5a279ba8c10e67739bbb4dd6ad75c61ddd9ead89755b68c25f89f7f6513/Screenshot-2024-06-10-155245.png" data-mid="212631213" border="0" src="https://freight.cargo.site/w/1000/i/4f65d5a279ba8c10e67739bbb4dd6ad75c61ddd9ead89755b68c25f89f7f6513/Screenshot-2024-06-10-155245.png" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/c5c27d91ff2148bef6978df452ef1fe430f98fa2fd7e5e57d1f8c0cf648b01cf/box-gold.png" data-mid="212628328" border="0" src="https://freight.cargo.site/w/1000/i/c5c27d91ff2148bef6978df452ef1fe430f98fa2fd7e5e57d1f8c0cf648b01cf/box-gold.png" /> ︎︎︎BACK ︎︎︎HOME NEXT︎︎︎ https://nmw-design.com/GYM-MODE Sun, 12 May 2024 22:25:34 +0000 NMW Design https://nmw-design.com/GYM-MODE GYM MODGAMIFYING GYM EXPERIENCE ︎ART DIRECTION︎BRANDING︎COPYWRITING ︎STRATEGY CLIENT Second YearUniversity Project Project Brief Second-year university project exploring how gamification could address the gender gap in fitness. The challenge: create a character-inspired sub-brand within an existing Warner Brothers franchise that fills a genuine market gap. Design Approach Traditional gyms often attempt to attract more women by adding classes, equipment, or trainers—but rarely address the core issues of intimidation and uninspiring environments. Gym Mod takes a different approach: making fitness genuinely fun through game mechanics and playful brand experience. Inspired by Summer Smith from Rick and Morty, the brand captures her energetic, irreverent personality while creating an environment where women and beginners feel welcome rather than judged. The gamification elements transform workouts into engaging challenges rather than obligations. Target AudienceWomen and fitness beginners seeking an enjoyable, non-intimidating gym environment—people who want to get fit but are put off by the serious, competitive atmosphere of traditional fitness centres. Design Deliverables Brand Identity – Logo, colour palette, typography, brand guidelinesEnvironmental Design – Gym interior concepts, signage, wayfindingMarketing Materials – Billboards, posters, promotional assetsPackaging &amp; Merchandise – Branded products and gym accessoriesCampaign Assets – Multi-channel promotional materials Tools Adobe Illustrator, Photoshop, InDesign, Procreate Outcome A cohesive, playful brand identity that reimagines the gym experience—proving that fitness spaces can be welcoming, fun, and empowering without sacrificing credibility. <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ff9eab9709556ac9393b1622b3184e2a5f7b0c1c0ac22400fdb4fc2a2f68cb6c/Street_Billboard_Mockup.png" data-mid="210766685" border="0" src="https://freight.cargo.site/w/1000/i/ff9eab9709556ac9393b1622b3184e2a5f7b0c1c0ac22400fdb4fc2a2f68cb6c/Street_Billboard_Mockup.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c1a03222d651262980bdae1a76fd73d017b74df88ae903fbc311f7b26d7487b1/tape-mockup.png" data-mid="210766692" border="0" src="https://freight.cargo.site/w/1000/i/c1a03222d651262980bdae1a76fd73d017b74df88ae903fbc311f7b26d7487b1/tape-mockup.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0288814cda67dd8c24658957c9766467929744538bbb3a0e42d5851a0707dba6/Apple_Watch_Mockup_2.png" data-mid="210766681" border="0" src="https://freight.cargo.site/w/1000/i/0288814cda67dd8c24658957c9766467929744538bbb3a0e42d5851a0707dba6/Apple_Watch_Mockup_2.png" /> <img width="4000" height="2666" width_o="4000" height_o="2666" data-src="https://freight.cargo.site/t/original/i/c3a9a58bbda14aae2a0dfdfe14c873ff44707e2956d322197d34f84b02d1b59b/Double_Poster_Mockup2.jpg" data-mid="210767007" border="0" src="https://freight.cargo.site/w/1000/i/c3a9a58bbda14aae2a0dfdfe14c873ff44707e2956d322197d34f84b02d1b59b/Double_Poster_Mockup2.jpg" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/4b7085d2dc14671fdd2fb14dc5d202758c0b319d0e40e3cc083ca30c60c344ef/hoodie-mockup-pink.png" data-mid="210766683" border="0" src="https://freight.cargo.site/w/1000/i/4b7085d2dc14671fdd2fb14dc5d202758c0b319d0e40e3cc083ca30c60c344ef/hoodie-mockup-pink.png" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/8f8522be71a9499c93a6d1984b1e0b33b5369f3fc8c883f2c5225b22f66cacf0/business-cards-light.png" data-mid="210766682" border="0" src="https://freight.cargo.site/w/1000/i/8f8522be71a9499c93a6d1984b1e0b33b5369f3fc8c883f2c5225b22f66cacf0/business-cards-light.png" /> <img width="3900" height="2600" width_o="3900" height_o="2600" data-src="https://freight.cargo.site/t/original/i/eea415605ac35bbd8a1c59ee0547e78fe9557846306c7b07433cbc640fa071a2/Mural-Mockup.png" data-mid="210766684" border="0" src="https://freight.cargo.site/w/1000/i/eea415605ac35bbd8a1c59ee0547e78fe9557846306c7b07433cbc640fa071a2/Mural-Mockup.png" /> ︎︎︎BACK ︎︎︎HOME NEXT︎︎︎ https://nmw-design.com/Wanderlust Sat, 28 Jan 2023 15:52:29 +0000 NMW Design https://nmw-design.com/Wanderlust WANDERLUSTHOTEL BRANDING CAMPAIGN ︎ADVERTISING︎ART DIRECTION ︎COPYWRITING CLIENT Second YearUniversity Project Project Brief Second-year university project to develop a premium hotel brand and promotional campaign for 25-35 year olds seeking escape from city life. The core challenge: visually communicate the experience and emotions of a service before its launch. Creative Approach Rather than a traditional fixed-location hotel, Wanderlust is a seasonal pop-up concept—changing locations throughout the year while offering truly all-inclusive packages covering transport, accommodation, and food in a single fee. Each stay is themed to its location: a medieval castle one season, a woodland cabin the next. The visual identity draws from Romanticism, particularly the work of Caspar David Friedrich, whose allegorical landscapes depict solitary figures against vast natural backdrops—evoking introspection, escape, and the sublime. These painterly references were translated into modern, vectorised graphics for scalability while retaining their emotional depth. Deliverables Young professionals earning £30-50k, working corporate jobs, experiencing repetitive routines and long commutes. People willing to invest in occasional luxuries who value experiences over possessions—seeking peaceful escapes without the hassle of complex trip planning. Key Messaging "Rest Your Eyes / Away from the Mundane" – Addressing screen fatigue and the need for visual and mental rest"Wish You Were Here / Take a Break / Choose Wanderlust" – Tapping into travel nostalgia with a clear call to action Deliverables Brand Identity – Logo, typography, colour palette, brand guidelinesCampaign Materials – Billboard designs, posters, promotional assetsEnvironmental Branding – Merchandise, signage conceptsArt Direction – Romanticism-inspired visual language with modern execution Tools Adobe Illustrator, Photoshop, InDesign Outcome A cohesive luxury brand identity that sells an emotion—wanderlust itself—rather than a physical location, positioning the service as a curated escape for burnt-out professionals seeking adventure without compromise. <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7559fbcb11e3850d1eab8fe963923bce9dc3ddf999f967fa8707908331987782/Billboard.jpg" data-mid="166433409" border="0" src="https://freight.cargo.site/w/1000/i/7559fbcb11e3850d1eab8fe963923bce9dc3ddf999f967fa8707908331987782/Billboard.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/18796bb8d499f4b2c035bf4193d123fd118c8cc63265f81e34d843fa7a3df0ea/Posters.jpg" data-mid="166433414" border="0" src="https://freight.cargo.site/w/1000/i/18796bb8d499f4b2c035bf4193d123fd118c8cc63265f81e34d843fa7a3df0ea/Posters.jpg" /> <img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/30a173ac7802d3c05f1013f09806bca1e30ce4a3008bdc8f56fe0e8a6d3e83c7/linen-backpack.png" data-mid="166433445" border="0" src="https://freight.cargo.site/w/1000/i/30a173ac7802d3c05f1013f09806bca1e30ce4a3008bdc8f56fe0e8a6d3e83c7/linen-backpack.png" /> <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/564dd1148683777f1cf30302a7684cfe8f61eee79a53a8e4aa4fa1cbfa9d4c31/Mural.png" data-mid="166513004" border="0" src="https://freight.cargo.site/w/1000/i/564dd1148683777f1cf30302a7684cfe8f61eee79a53a8e4aa4fa1cbfa9d4c31/Mural.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8bae9b49910f1b54eeef0a8122edb6cd1c0b26eb535ee02daf496914fcb14a2d/business-cards.png" data-mid="166433439" border="0" src="https://freight.cargo.site/w/1000/i/8bae9b49910f1b54eeef0a8122edb6cd1c0b26eb535ee02daf496914fcb14a2d/business-cards.png" /> <img width="2886" height="1927" width_o="2886" height_o="1927" data-src="https://freight.cargo.site/t/original/i/4b58d1633f765687cff14c0178afe1881b62360d18f3065b5cf15a19cba774de/door-handle-small.png" data-mid="166512722" border="0" src="https://freight.cargo.site/w/1000/i/4b58d1633f765687cff14c0178afe1881b62360d18f3065b5cf15a19cba774de/door-handle-small.png" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/6e6c42705676f19692b4405fa8d3194a2bb8c74e37efb29ed0cbd947b53c8767/Sticker-Pack.png" data-mid="166433433" border="0" src="https://freight.cargo.site/w/1000/i/6e6c42705676f19692b4405fa8d3194a2bb8c74e37efb29ed0cbd947b53c8767/Sticker-Pack.png" /> ︎︎︎BACK ︎︎︎HOME NEXT︎︎︎ https://nmw-design.com/MITI Mon, 08 Dec 2025 16:27:27 +0000 NMW Design https://nmw-design.com/MITI MITIPREMIUM GIN PACKAGING ︎BRANDING︎PACKAGING ︎3D DESIGN CLIENT Second Year - Live Brief (Studio Minerva) University Project Project Brief Create a premium product brand using produce from regions affected by the 2016-2017 earthquakes in central Italy to help raise funds and support local communities. The challenge was to develop a purposeful and beautiful design that balances luxury appeal with sustainability and social responsibility, while celebrating the unique cultural heritage of Le Marche region. Design Approach The brand identity draws inspiration from the legend of Miti, a mermaid from Le Marche folklore who waited endlessly for her love. This narrative became the foundation for a curious, natural, and rustic aesthetic that celebrates the region's connection to both land and sea. The hero illustration features a mermaid with sun rays breaking through her silhouette, referencing the brand's tagline "Premium Italian Gin from the land where the sun rises and sets"—a nod to Ancona's unique geographic position along the Adriatic coast. The design balances modern minimalism with whimsical storytelling, using a refined color palette of Adriatic blue, white, black, and mustard yellow accents. Typography pairs elegant Engravers display type with clean Century Gothic for accessibility and contemporary appeal. The gin itself is crafted using essence of peach blossom from organic Valdaso peaches, Italian juniper, and 12 additional herbs from the region. DeliverablesBrand Identity &amp; Logo - Illustrated mermaid mark with custom typography Packaging Design - Premium bottle labels with storytelling illustration Brand Guidelines - Color palette, typography system, photography style Marketing Materials - Promotional posters, merchandise designs Product Photography - Styled product visuals showcasing premium positioning Tools Adobe Illustrator, Photoshop, InDesign, Procreate, Blender Outcome A distinctive premium gin brand that successfully merges social purpose with luxury positioning, appealing to conscious consumers aged 30-45 who value sustainability, local craftsmanship, and products with meaningful stories. The design honors Le Marche's cultural heritage while creating a modern, market-ready brand with potential for expansion through seasonal flavors and special editions. <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/dd3183cf79d2c74b7a9e6dca3ef8a8ef982bcf3909ea03be150016cefa812cf8/Free_Bottle_Box_Mockup_3.png" data-mid="241562197" border="0" src="https://freight.cargo.site/w/1000/i/dd3183cf79d2c74b7a9e6dca3ef8a8ef982bcf3909ea03be150016cefa812cf8/Free_Bottle_Box_Mockup_3.png" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/787e2ddb111cd577a89c0bdd094c15a50739eb99483ea2e25a5bdd4c09a09fc1/bottle-render-edit-4.jpg" data-mid="241562193" border="0" src="https://freight.cargo.site/w/1000/i/787e2ddb111cd577a89c0bdd094c15a50739eb99483ea2e25a5bdd4c09a09fc1/bottle-render-edit-4.jpg" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/64ac589365a4fbe97a6edf3b32e6f87ed9ecfa70baa43d0165f7e93e57ec7ff8/bottle-closeup2.jpg" data-mid="241562192" border="0" src="https://freight.cargo.site/w/1000/i/64ac589365a4fbe97a6edf3b32e6f87ed9ecfa70baa43d0165f7e93e57ec7ff8/bottle-closeup2.jpg" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/b92e21c6e29233e2fa9bd81b7ff89517f808d54db63b54213ea88be32ec469ab/cap-render2.jpg" data-mid="241562312" border="0" src="https://freight.cargo.site/w/1000/i/b92e21c6e29233e2fa9bd81b7ff89517f808d54db63b54213ea88be32ec469ab/cap-render2.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0ce83b4496b3cc386ef67120b0a42f7c64340d0ae85773ac7db90ab756db751c/Free_Tote_Bag_Mockup_2.png" data-mid="241562345" border="0" src="https://freight.cargo.site/w/1000/i/0ce83b4496b3cc386ef67120b0a42f7c64340d0ae85773ac7db90ab756db751c/Free_Tote_Bag_Mockup_2.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/191160bdf2c4b7144913a6fd1f66e8c2c6ad1d22ef2f9f9c111901bf4f2bccea/Free_Tote_Bag_Mockup_1.png" data-mid="241562344" border="0" src="https://freight.cargo.site/w/1000/i/191160bdf2c4b7144913a6fd1f66e8c2c6ad1d22ef2f9f9c111901bf4f2bccea/Free_Tote_Bag_Mockup_1.png" /> ︎︎︎BACK ︎︎︎HOME NEXT︎︎︎ https://nmw-design.com/Schrodingers-craft Sat, 28 Jan 2023 16:04:00 +0000 NMW Design https://nmw-design.com/Schrodingers-craft SCHRODINGER’S CRAFT BEER PACKAGING&nbsp; ︎ART DIRECTION︎PACKAGING︎GRAPHIC DESIGN CLIENT First YearUniversity Project Project Brief First-year university project to design a beer label for Brew Ha Ha brewery in Birmingham. The brief: create packaging for a new craft beer line based on three geometric shapes—circle, square, and triangle—launching summer 2022. Creative Approach The concept draws from Schrödinger's Cat, the famous thought experiment where a cat exists in a superposition of alive and dead until observed. This paradox became the foundation for both visual identity and brand experience. The design features a cat-skull hybrid—simultaneously alive and dead—rendered in neon green and purple inspired by radioactive decay. These colours reference the radioactive substance in the original experiment while creating a vibrant, festival-ready aesthetic suited to summer craft beer. The geometric shape requirement is addressed through manipulated squares that wrap around the can, creating an optical illusion of infinite depth. This visual references multiverse theory—one interpretation of Schrödinger's experiment—adding a futuristic dimension to the design. Brand Experience The concept extends beyond packaging into a subscription service model. Customers receive randomised flavour selections with each delivery—never knowing exactly what they'll get until they open the box. This mirrors the experiment itself: the contents exist in uncertainty until observed. Deliverables Brand Identity – Logo, colour palette, visual languagePackaging Design – Can label with optical illusion depth effectPrototyping – Physical printed labels and digital mockups Tools Adobe Illustrator, Photoshop, Procreate, Adobe Express Outcome A conceptually rich packaging design that transforms a physics thought experiment into an engaging brand experience—balancing scientific intrigue with bold, eye-catching visuals suited to the craft beer market. *I’m not affiliated with Brew Ha Ha or any artist mentioned above, this was a university project. <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/cb8120604a3ab227811a3ae7cc87cb0d650c80d7b8ada2f3dbc3c1fd1625a5d2/box.png" data-mid="166510030" border="0" src="https://freight.cargo.site/w/1000/i/cb8120604a3ab227811a3ae7cc87cb0d650c80d7b8ada2f3dbc3c1fd1625a5d2/box.png" /> <img width="2500" height="1750" width_o="2500" height_o="1750" data-src="https://freight.cargo.site/t/original/i/8e7c7d9fb9d6d2254c5c628e73fa754d602ecffc7a1b555ca0efe35c1cfb52b9/coaster-1.png" data-mid="166510033" border="0" src="https://freight.cargo.site/w/1000/i/8e7c7d9fb9d6d2254c5c628e73fa754d602ecffc7a1b555ca0efe35c1cfb52b9/coaster-1.png" /> <img width="5500" height="3700" width_o="5500" height_o="3700" data-src="https://freight.cargo.site/t/original/i/e9be75de686cc4ec4cf534780b13c1cb944962b40ca4069a00bfb164eb8f42dc/bilboard2.jpg" data-mid="166511647" border="0" src="https://freight.cargo.site/w/1000/i/e9be75de686cc4ec4cf534780b13c1cb944962b40ca4069a00bfb164eb8f42dc/bilboard2.jpg" /> <img width="3600" height="2700" width_o="3600" height_o="2700" data-src="https://freight.cargo.site/t/original/i/89126d55e1ea2b9c46d24c4d78654c2e130bded61099a94e82d71c157c790520/Products_Mockup_5.png" data-mid="166510035" border="0" src="https://freight.cargo.site/w/1000/i/89126d55e1ea2b9c46d24c4d78654c2e130bded61099a94e82d71c157c790520/Products_Mockup_5.png" /> <img width="3600" height="2700" width_o="3600" height_o="2700" data-src="https://freight.cargo.site/t/original/i/c7e7421a244b8b67736f1cd7e803bb26f84b54bae773a7864b70b9a8673660e7/Products_Mockup_62.png" data-mid="166510036" border="0" src="https://freight.cargo.site/w/1000/i/c7e7421a244b8b67736f1cd7e803bb26f84b54bae773a7864b70b9a8673660e7/Products_Mockup_62.png" /> ︎︎︎BACK ︎︎︎HOME NEXT︎︎︎